Digital Marketing Training Institute

Digital Marketing Classes

Online / Offline Weekdays & Weekend Batches

Course Duration 1.5 months (anyone can learn)

DIGITAL MARKETING TRAINING SYLLABUS
• Introduction
• Difference between Digital Marketing Vs Traditional Marketing
• Digital Marketing Process
• How Search Engine works?
  • Crawling
  • Indexing
  • Processing
  • Parameters
  • Ranking Factors of Google
  • Search Engine Updates (Panda & Penguin Update)
• What is Search Engine?
• Search Engine Optimization Types
  • Black Hat SEO
  • White Hat SEO
  • Gray Hat SEO
• SEO life cycle?
  • Requirement Gathering
  • Keyword Research
  • On Page Optimization
  • Off Page Optimization
  • Reporting
  • Strategy Review
• Difference between Organic and Inorganic
• Keywords
  • Primary
  • Secondary
  • Long Tail Keyword
  • Keyword Qualifier
  • Seasonal Keyword
  • Keyword Research Tools
  • Keyword Planner Tool
  • Google Trends
• ON PAGE OPTIMIZATION
  • Site Analysis
  • Site (URL) Structure Analysis
  • Title/Description/Keyword/Meta Tags Development
  • Image Optimization
  • Use of robots.txt
  • XML Sitemap
  • Canonical Implementation
  • Understanding 301, 302, 404 Response code
  • Internal Link Strategy
  • Footer Optimization
  • Content
  • Keyword density
• OFF PAGE OPTIMIZATION
  • Page Rank
  • Backlinks
  • Link Juice
  • Do Follow
  • No Follow
  • Link Building
• GOOGLE ANALYTICS
• WEB MASTER CODE
• SOCIAL MEDIA OPTIMIZATION
• EMAIL MARKETING
• Adsense

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