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Digital Marketing Training Institute

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Digital Marketing Classes


Online / Offline Weekdays & Weekend Batches

Course Duration 1.5 months (anyone can learn)

    DIGITAL MARKETING TRAINING SYLLABUS
  • Introduction
  • Difference between Digital Marketing Vs Traditional Marketing
  • Digital Marketing Process
  • How Search Engine works?
    • Crawling
    • Indexing
    • Processing
    • Parameters
    • Ranking Factors of Google
    • Search Engine Updates (Panda & Penguin Update)
  • What is Search Engine?
  • Search Engine Optimization Types
    • Black Hat SEO
    • White Hat SEO
    • Gray Hat SEO
  • SEO life cycle?
    • Requirement Gathering
    • Keyword Research
    • On Page Optimization
    • Off Page Optimization
    • Reporting
    • Strategy Review
  • Difference between Organic and Inorganic
  • Keywords
    • Primary
    • Secondary
    • Long Tail Keyword
    • Keyword Qualifier
    • Seasonal Keyword
    • Keyword Research Tools
    • Keyword Planner Tool
    • Google Trends
  • ON PAGE OPTIMIZATION
    • Site Analysis
    • Site (URL) Structure Analysis
    • Title/Description/Keyword/Meta Tags Development
    • Image Optimization
    • Use of robots.txt
    • XML Sitemap
    • Canonical Implementation
    • Understanding 301, 302, 404 Response code
    • Internal Link Strategy
    • Footer Optimization
    • Content
    • Keyword density
  • OFF PAGE OPTIMIZATION
    • Page Rank
    • Backlinks
    • Link Juice
    • Do Follow
    • No Follow
    • Link Building
  • GOOGLE ANALYTICS
  • WEB MASTER CODE
  • SOCIAL MEDIA OPTIMIZATION
  • EMAIL MARKETING
  • Adsense

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