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Google AdWords works on the basis of a bidding system, where the bid price and quality score determines if an ad will appear on the top of Google page. Higher the bid and quality score, better are the chances of an ad being on top.

Why do you think PPC is important in digital marketing?

PPC is important in digital marketing for the following reasons:
You can reach the right customer at the right time.
PPC shows results quickly as compared to organic campaigns.
PPC can be effective in advertising odd products which are difficult to find easily.

How can you track conversions in Google AdWords?

Tracking conversions can be done using basic tracking code provided by AdWords and modifying it with additional code unique to a particular platform. The view-through conversion window option tracks when a person sees your ad but does not click it. You can also access the search funnels inside tools and analysis, where you can know when customers click on an ad for the first time and how frequently they saw your ad before getting converted.

The above questions cover most of the topics related to AdWords and PPC. However, you will require to have all the techniques on your fingertips in order to be successful in your interview. Naukri Learning offers a variety of professional training courses in digital marketing, AdWords or PPC to help you become an expert in the field.

What is the main purpose of using keyword in SEO?

Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet.Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions)through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

What is a website?

A website contains a collection of web pages or formatted documents that can be accessed over the Internet.Websites are generally identified with domain names or web addresses. For example , if you type the web address https://www.mapstechhub.com/ over the internet, it would take you to the home page of the actual website.

What is Web Hosting?

Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server. There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

What is organic result?

Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

What are paid results?

Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results. Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

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